Target Product Profile: Begin with the End in Mind

Project Description

Dr. Teresa (Terry) Wright, Franchise Head, Hepatitis/Hepatology at  Roche/Genentech Inc, believes that the most effective solutions to clinical problems are developed when researchers have a clear idea of how the final product will perform, who will use it, when it will be used, and why. These elements are captured in the format of a Target Product Profile which is often used as a guiding tool to advance novel medical discoveries into clinically and commercially valuable products. Sign Up to receive updates on videos that highlight Dr. Wright and others at UC San Francisco.

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Project Details

  • Date May 16, 2014
  • Tags Target Product Profile

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