Defining Product Attributes Early Maximizes Development Success

Project Description

Drs. Desai and Bhisitkhul learned the importance of defining a target product profile early in their research. By working with colleagues, partners and external advisors such as those from the Catalyst Awards  Program, they were able to identify key product attributes that helped shape their research strategy to minimize future development risk. Sign Up to receive updates on videos that highlight the work of Drs. Desai and Bhisitkul and other passionate researchers at UC San Francisco.

Project Details

  • Date June 21, 2013
  • Tags Target Product Profile

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